Brand Guidelines
AETHER45
BRAND SYSTEM — 2026
Technical
Lightweight
Movement
01 — Logo System
The Aether45 logo
Primary — Full Logo
Medium — On Light
Light — On Dark
02 — Tagline
ENGINEERED FOR LONGEVITY IN MOTION.
The Aether45 tagline communicates technical intent, endurance, and the brand's focus on people who continue to move after 45. Use it consistently below the wordmark and in hero contexts.
03 — Brand Words
Four words. One direction.
01
Technical.
Engineered construction for protection and performance.
02
Lightweight.
Reduced weight without losing durability or comfort.
03
Movement.
Patterned for active bodies and natural motion.
04
Longevity.
Timeless products designed for years of use.
04 — Color Palette
Muted outdoor tones.
Graphite Black
#111111
Typography
Charcoal
#1E2220
Shell
Storm Grey
#3E4444
Overlay
Mountain Grey
#6F736E
Midlayer
Muted Olive
#4E5546
Midlayer
Soft Sage
#AEB8AA
Accent
Dusty Mauve
#A98B8F
Women's
Stone
#D8D2C5
Border
Off White
#F4F1EA
Background
05 — Typography
Clean, precise, technical.
Display
AETHER45
Tagline
ENGINEERED FOR LONGEVITY IN MOTION.
Keywords
Technical. Lightweight. Movement.
Body
Designed for active people who seek protection and elevated technical style.
Label / UI
WATERPROOF — BREATHABLE — STRETCH
06 — Photography Style
Cinematic, muted, purposeful.
Lifestyle
Product
Material
Brand
Cinematic alpine landscapes, mature active models, technical product clarity, muted natural color, and quiet confidence.
07 — Product Principles
Built on five commitments.
Protection
Comfort
Mobility
Longevity
Refined technical style
08 — Material Mood
The identity in the fabric.
Waterproof Shell Fabric
EATHER 45™
ENGINEERED FOR LONGEVITY IN MOTION.
Aether45 Brand System — 2026
For internal brand use. All assets subject to brand guidelines.